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Summer Squad Collection

Squad (n): A small number of soldiers, commonly 10 privates, a staff sergeant, and a corporal; the smallest military unit.

Okay, so we aren't exactly a military unit but we work *almost* as hard as soldiers. Being a small business, hard work is basically the order of the day, everyday. We love what we do for our customers, so you won't here any complaining from this side.

This summer, the blogs have really started to gain momentum. The blogs have covered everything from the unveiling of the New Apple Watch, to the Stanley Cup Playoffs, to the events and festivals we have been working. Flash sales and Instagram campaigns have been featured as well as the FARE luncheon we attended.

   

Typing our fingers to the bone (not really) and editing Instagram posts have paid off! Sandy recently ordered a small batch of Swarovski crystals and set to work finding designs that best complimented the crystal and each of the different personalities of our summer helpers! The Tracey, Laura and Jenny patterns came to life and took the world by storm. Well not the whole world but a girl can dream, right?

The boss - Sandy, not Springsteen - knows us so well, so assigning a bracelet for each of us was a piece of cake. Tracey's purple and white dots and sunbursts describe her energetic and zealous personality to a tee. Laura's calm green swirls and simple blue flower can be attributed to her quiet yet hilarious demeanor. The Jenny's cool blue designs and white flower represent my carefree and casual way of life.

So you've reached the end of the blog and as promised, there is a special deal waiting for you to take full advantage! For the first person who comments, they will receive a $15 gift card AND a special rate on one of the Summer Squad bracelets. For the next five people to comment, they will receive a special rate on one of the Summer Squad bracelets! Provide your email and give some feedback on what you think! Good luck to everyone!

Number One on the Ice and Number One in Our Hearts

The 8th annual Blackhawks Convention was a huge success! She Beads was armed and ready at booth 59 (an awesome corner booth by the way) with a plethora of Blackhawks beads. Jim Malone helped set up our display, so it was obviously the best one there complete with lights, book shelves, and a ton of duct tape...quack quack.

It's no secret that we love the Blackhawks, you'd have to live under a rock for the past 4 months in order to ignore our posts and discounts regarding the hawks, but that wouldn't be ideal because you'd miss out on the deals. And, ya know...you'd be living under a rock. 

The convention was a busy, bustling labyrinth of Blackhawks fans, apparel and accessories. The days were filled with shopping, autographs and fun games for the kids. We blew through our product and even sold out of our brand new Dynasty Collection! Our social media was on point as well, offering discounts and free gifts when a cute picture with our pal Lil' Stan was posted. The Go Pro was in full effect as well taking videos and pictures of our adventures around the salons - simply a fancy {French?} word for room...we didn't quite understand that either. 

Above is a picture of Sean Grady, a huge Blackhawks and now She Beads fanatic who also plays a little hockey of his own! Sled hockey is an up and coming sport which Sean plays on his team called the Hornets. It is truly his passion and he loves being able to participate in hockey regardless of being confined to a wheelchair. He was so willing to share his stories of playing sled hockey with us, and we loved being able to share our passion of bead making with him.

Although our set up was out of this world, Lil' Stan totally stole the show. We designed a fun contest for customers to post and potentially win a gift card, but even those who didn't post still had a blast taking pictures of the little cup.

Make sure to stay tuned via this blog and other social media posts to be the first to see new designs, discounts or free gifts! Don't hesitate to follow us on our accounts:

Facebook: She Beads
Instagram: shebeads
Twitter: @SheBeadsJewelry

~POWER TO THE SHE~

The Summer Solstice Celebration at Athleta

It all started at Wanderlust, that cold and dreary day at the end of May, where Mother Nature scoffed at us for thinking it was actually turning into summer. We had our tent with Intention Beads and soon realized that we positioned next to the one and only Athleta. Our tent was almost funny in comparison to theirs. While we had a simple, small tent liable to blow away with the wind along with our hopes of sunshine, Athleta's tent was a huge, well-anchored area for them to set up not only several racks of clothes, but a hair braiding station - so cool!

We soon realized that we liked each others company and had several things in common with respect to our clientele. One of our fearless leaders then called up Athleta a few days later, and they invited us to join them for their summer solstice celebration at their Oak St location downtown! It was awesome. Our minds started working just as fast as our bead makers' hands trying to think of a set up worthy of Athleta. Soon, we had the idea to utilize our social media platforms to launch the event.

 

Everyone who would attend the Oak St store could post on Instagram, Facebook or Twitter for a chance to win a free Orbit Necklace! We used our creativity to set up a "Wall of Intentions" where the shoppers would post an intention or affirmation of theirs they wished to fulfill. The response we got was amazing! There was so much positivity flowing from those in the store and we were so pleased to be able to share that moment with them.

We hope to continue to work with Athleta in the future and bring strength, peace of mind, and positivity to our customers! Power to the She!

Latest Festivals and Shows

Well, June has been a super busy month for us here at She Beads but we have loved it! Every now and then, we want to go outside of our studio in Wilmette and show our products at street festivals or art shows. Lately, we have been running around all over the Chicago land area bringing bracelets, earrings, etc. to brand new customers!

Back at the very end of May, Intention Beads had a tent at the very cold, very wet, very fun Wanderlust 108 festival! Watching the participants run a 5k, do a full yoga practice and follow that up with meditation all in the rain, we were inspired. We loved being a part of Wanderlust and hope to be back again soon!

       

This past weekend was a super busy one as She Beads had a tent at the Wells St Art Festival. Wells St was an awesome location and time to showcase our Blackhawks beads! With game 5 on Saturday night, fans needed last minute garnishments to their fan wear. Then on Sunday, fans were super excited to stock up for Monday's game 6 on home ice. The Blackhawks were able to clinch the series as well as bring Stanley back home!

Check out our latest blog post about how much we love our Hawks!

Sandy was present at the world famous Celebrate Your Life expo where she sold her popular Orbit Necklaces with Intention Beads during the same weekend as Wells St. It was a long four days for her, but the crowd was amazing and the speakers present were profound. Her show there was a successful one, and she was very excited to be invited to sell her products there.

"I'd Say You Have a Dynasty"

Congratulations Blackhawks!

She Beads has had a blast working with the Blackhawks and NHL to get local licensing in order to turn our customers into super fans. Our licensing started about a year ago, and the growth and support of the team we have seen as a result is amazing!

We soon realized that every time we had posted, Tweeted or emailed regarding the Blackhawks they won! It was at that point where we said, "Okay, it's time for another flash sale." Well we gave the people what they wanted, and offered a discount depending on how many goals the Blackhawks scored in game 7 against Anaheim. It was a very fast four goals and the orders came flooding in the next day. We worked effortlessly to complete the nearly 150 orders and had a lot of fun doing it, we even constructed our very own Stanley Cup out of the boxes to be shipped out that day.

  

Then...

We were finally in the Stanley Cup Finals! To have a little fun, we thought to showcase a 'She Beads Player of the Game'. We chose a player, dressed up as them in a beard, and thought of a great bio for them complete with 'Fun Facts'.

     

From left: Corey Crawford (Crow), Patrick Kane (Kaner), Teuvo Teravainen (Baby-Faced Assassin), Jonathan Toews (The Captain)

To stir up the competition among our customers, we introduced a social media contest. The person to show their Blackhawks pride and garner the most Likes, Favorites, or Retweets would be the proud owner of a $25 gift card! We received so many great submissions so it was an awesome way to show support for both She Beads and the Blackhawks!

Congrats again to the best team and best fans in hockey! We look forward to our continued relationship with the team and the NHL. Go Blackhawks!

 

The New Apple Watch by She Beads

There is something beautiful and precious of doing things the simple way, and this is brought back to life with the new Apple Watch created by She Beads. While tech companies the world over have attempted to make hi-tech watches look stylish while simultaneously performing a function, there is something about them that just doesn't scream fashionable, until now.

She Beads has made the seemingly impossible, possible. With tons of 'useful features' included, this less expensive alternative to the aesthetically displeasing watches can do [basically] everything the same, if not better.

For instance, weather forecasting is now quick, easy, and doesn't require a Wifi password. Simply put the watch on, step outside, and you'll know what outfit will suit the current weather conditions. Additionally, there is no constant worrying about battery life, because this beauty has the life of three years, guaranteed. This means no charging, no cords, simply no strings attached.

The features don't stop with weather and battery life, however. Fitness is now infinitely improved as well! It's true that an apple a day keeps the doctor away, and what better way to remember this health-conscious mantra than to see the very fruit itself on your own wrist everyday. The Apple Watch is also your new workout buddy, just accessorize it with the latest fashion of patterned leggings and sweat deterring jacket for the cutest outfit in spin class.

Family disputes and sibling battles starting over data usage every month? Well no more! The money saved and stress relieved from this device is truly heaven sent. No data requirements mean less money out of your wallet, and a happier, healthier home life. You're welcome for that too.

While this is a humorous take on the latest technological advancement, this watch includes the same care and devotion as any other product handmade in the Wilmette studio. The double strand of small beads connect with a stainless steel watch face, and the ability to fit any size wrist is another She Beads plus that can't be beat.

Finally, if you're still looking for the perfect gift for the kids' teachers, look no further. What better way to apologize for little Johnny pulling Sally's hair than to appreciate the teachers that deal with your little angels for eight hours a day? The watch is perfect for any grade school teacher, principle or math tutor who wants to brag about an individual and unique Apple Watch.

 

FARE Spring Luncheon

Food Allergy Research and Education (FARE) is an organization that works to improve the quality of life for those afflicted with food allergies. Every year, the organization raises money through an awareness walk, and last year the walk raised about $3 million. They also push to provide life-saving allergy devices in schools to make relief easier and less expensive for students with allergies.

She Beads has been working with FARE for over six years, and we have even produced several custom clay designs for the organization. The designs show the top nine allergens that affect kids everyday. She Beads loves to help out with such a positive organization geared towards helping those with allergies, as well as their families.

At the luncheon, the Keynote speaker Carla Hall elaborated on her philosophy to always "cook with love" that is present in all her cooking, as well as her past participation in popular cooking shows like Top Chef. Carla strongly believes that food and cooking are reflections of a person's mood, "If you're not in a good mood, the only thing you should make is a reservation." Carla is currently a co-host on a daytime lifestyle show called The Chew. Her colleagues on the show are a range of people including famous restaurant owners, health and wellness experts, and an entertainment specialist. Her accomplishments do not stop there as she is a successful author of cooking books that focus on worldwide cuisine and comfort foods.

She Beads and Carla Hall have definite similarities. For instance, Carla is interested in having personality shine through in her cooking and philosophies she shares, and so is She Beads. We are a company dedicated to making the best product we can for our customers, and letting individuality shine through is just one of the benefits that come from handmade products. Our love of what we do defintiely shines through in the quality of our product, a thought that aligns perfectly with Carla's philosophy to "cook with love".

'That Bites' was a documentary featured at the luncheon, and was created by 13-year-old Jack Yonover of Wilmette. He talked of how at first, he underestimated the impact an allergy would have on his life, but also how he became stronger in spite of having a severe allergy. See this link for an article from the Chicago Tribune which expands on his fight to bring awareness of allergies to light.

Not too informed about food allergies? Here are some need-to-know facts!

  • One in thirteen children have a food allergy which translates to almost two in every classroom
  • Almost 40% of children with food allergies have already experienced a life threatening reaction
  • Every three minutes, a child is sent to the emergency room as a result of a severe reaction
  • U.S. families pay roughly $25 billion every year to care for a child with a severe allergy

How to get involved with FARE:

  • The FARE Walk for Food Allergy will be held on October 4th in Chicago's Lincoln Park! Make a team with family, friends, or even coworkers and sign up!
  • Join the FARE Advocacy Network to make your voice heard about allergies and how to either cope with having one or supporting someone who does (foodallergyadvocacy.org)
  • FARE offers amazing personalized campaigns and fundraisers for several events

 

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