In 1993, basketball legend Michael Jordan requested a hand-rolled clay bead bracelet from beadmaker, Sandy Rueve. Soon after, his teammates were requesting their own one-of-a-kind bead bracelets and He Beads was born. He Beads are designed exclusively for men in a variety of colors and handmade patterns. Durable and waterproof, He Beads make style simply and unique. 100% Made in America, our hand-crafted beads are guaranteed for a lifetime. To learn more about He Beads please watch our video.